William Hill the founder of the company quit school at the age of twelve and started to take bets already at an early age. Moving to London in 1929 after some earlier failures William Hill set up the company bearing his name in 1934 when gambling was still illegal. William though exploited a loophole which allowed credit and postal betting but not cash. In 1944 William Hill was the first to take fixed-odds football coupon. William then continued to grow the company into UK's biggest bookmaker. William Hill is today a listed company on the London stock exchange. Willian Hill has a big online casino section.