Basketball-Crazy North Carolina Welcomes Online Sports Betting

Posted on: March 14, 2024, 02:17h.
Last updated on: March 14, 2024, 02:17h.

Online sports betting has officially made its grand entrance in North Carolina, launching just in time for the buzz of March Madness. As the NCAA men’s and women’s basketball tournaments get underway, the Tar Heel State is buzzing with excitement and anticipation.

Governor Roy Cooper marked this milestone by placing a symbolic first bet, cheering on the Carolina Panthers for the 2024 Stanley Cup, an event that has the state and sports enthusiasts nationwide watching closely.

Key Takeaways:

• North Carolina has launched online sports betting right before March Madness, creating a surge of excitement.
• The state has seen over 5.3 million geolocation checks within the first 48 hours, indicating a strong start compared to neighboring states.
• Sportsbook operators are in a full court press, with eight already licensed and the state poised to become a major player in online sports betting.

Early Success and Expectations

The introduction of online sports wagering in North Carolina is already exceeding expectations. GeoComply reports over 5.3 million geolocation checks in just 48 hours, a testament to the state's preparedness and the public's enthusiasm. This figure notably outpaces Virginia’s early numbers, suggesting North Carolina could be a formidable competitor in the online sports betting arena.

According to Lindsay Slader, GeoComply SVP of Compliance, "The state’s well-structured approach to mobile sports betting safeguards consumers and opens up significant revenue streams." With the NCAA tournament on the horizon, expectations for growth and engagement are high.

Sportsbooks in Full Court Press

North Carolina's sportsbook operators were ready to hit the ground running, having prepared for a March 1 registration start. Each operator contributed a $1 million licensing fee, underlining their commitment and the state's regulatory framework. Notably, the University of North Carolina emerged as a favorite among bettors, showcasing the state's passion for basketball and its potential impact on the betting landscape.

Governor Cooper's ceremonial first bet, favoring the Carolina Hurricanes for the Stanley Cup, underscores the diverse sporting interests in the state. Moreover, the initiative to "Bet Responsibly, North Carolina" highlights a commitment to maintaining a balanced and healthy betting environment.

Who’s Live in North Carolina?

The state mandates sportsbook operators to collaborate with local sports teams, venues, or Native American tribes, ensuring a community-focused approach to sports betting. The partnerships, ranging from Bet365 with the Charlotte Hornets to Underdog with the Sedgefield Country Club, illustrate a wide-reaching and inclusive strategy.

With an 18% tax on operators, the funds are earmarked for essential services, including health, youth sports, state universities, and gambling addiction services, showcasing a responsible and community-centric approach to the burgeoning industry.

As North Carolina embraces online sports betting, its early success, strategic partnerships, and commitment to responsible gambling set a promising and exciting course for the future. With March Madness as the backdrop, the state is poised to become a central hub for sports betting enthusiasts, blending the thrill of the game with a mindful approach to gambling.