SBC Summit North America: A Deep Dive into the Affiliate Industry's Future

Key Takeaways:

• Affiliate Industry Focus: The SBC Summit will spotlight the affiliate marketing sector, highlighting challenges and opportunities.
• Panels and Discussions: Key panels will cover topics from brand building and big data to influencer impact and affiliate diversification.
• Industry Leaders: Prominent figures from the affiliate marketing world will share insights and strategies for success.

The upcoming SBC Summit North America, scheduled for May 7-9, promises to be a pivotal event for professionals in the affiliate industry. With a comprehensive agenda that spans the breadth of the sector, the summit aims to dissect the current landscape, tackle pressing challenges, and unveil the manifold opportunities that lie ahead. Particularly noteworthy is the Affiliate & Marketing track, set to unfold on May 8, which will encapsulate the essence of brand building, content creation, and the transformative power of big data.

The affiliate space is evolving, and with it, the strategies for engagement, growth, and sustainability. Influencers, artificial intelligence, customer relationship management, and player loyalty are just the tip of the iceberg. The summit will serve as a melting pot for ideas, with discussions aimed at not just understanding these elements but mastering them.

One of the most anticipated sessions is the "Affiliate Leaders Panel: Building Brands Through Content and Customization". This panel will feature industry stalwarts like Andrew Garven from Covers, Michael Daly, formerly of Catena Media, Marcos Oliveira of Clever Advertising, and RomeSmith of Betsson. Their collective wisdom is expected to shed light on the nuances of building a robust brand presence in the digital age.

Another highlight is the "Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels" panel. This session will boast a lineup of experts including Gil Bushkin from betPARX, Zachary Sold of Caesars, Elizabeth Lodge from Winible, and Google's James Fox. Their discussion will revolve around leveraging big data to understand and engage customers across diverse platforms.

The role of influencers and streamers is becoming increasingly central in affiliate marketing. The "It's an Influencer's World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars" panel will delve into this phenomenon. Speakers such as Kelly Koffler of Slots500Club & Beyond Blackjack, Josh Duffy of Slotaholic, Jon Della Terza of NJ Slot Guy, Josh Margolis of Pricks Picks, Grant Flannery from Rivalry, and Lazzar Miucin, iGaming CEO, will explore the impact of influencers in today's market.

Lastly, the "Affiliate Diversification: Success Strategies for the Slower Years" panel will gather marketing leaders to discuss resilience and growth strategies. Names like Shmulik Segal from MediaTroopers, Noam Klivitsky of 888 Holdings, and Max Bichsel of Gambling.com Group are set to provide invaluable insights.

The SBC Summit North America is not just an event; it's a beacon for the affiliate industry, guiding it towards a future filled with promise and potential. As the industry stands on the brink of transformation, the insights shared here could very well dictate the direction it takes in the years to come.