Parimatch, a leading name in the iGaming industry, has recently introduced its newest addition to the family—a Mascot named LAKHY THE TIGER. This marks the first time an iGaming company in the Asian market has presented its brand hero to the audience.
LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment. With his life hacks and demonstrations, he shows users how to get the most out of the game.
LAKHY, a half-human and half-tiger character, dons a helmet and leather outfit in Parimatch's brand colors. Riding a streetfighter motorbike, he symbolizes the thrilling world of speed and adrenaline that he lives in.
LAKHY embodies confidence, risk-taking, and technological superiority. As a quick learner, visionary, and techno-geek, he represents Parimatch's commitment to competition and winning.
In Asian culture, the tiger holds symbolic meanings of good luck, prosperity, power, and courage. LAKHY, as a brave winner and determinate champion, resonates with Parimatch users who seek thrilling emotions and prizes. The choice of the tiger as Parimatch's brand symbol also reflects the speed and efficiency offered by the platform.
