Games Global and UFC Enter the Ring with Exclusive Slot Game Deal

Key Takeaways

• Games Global has secured an exclusive deal with UFC to develop unique UFC-themed slot games.
• The partnership, facilitated by IMG, spans three years and aims to bring the excitement of the Octagon to iGaming platforms.
• The first of these slot games is expected to soft launch this month, with a global rollout planned for July.

In the world of iGaming, a thrilling development has emerged as Games Global, a powerhouse in supplying captivating content across betting and gaming operators worldwide, has inked an exclusive deal with the world's leading mixed martial arts organization, UFC. This strategic collaboration, brokered by IMG, UFC's licensing agency, is set to electrify the iGaming scene by introducing UFC-themed slot games over the next three years.

The buzz around this deal is palpable. Imagine the thrill of stepping into the digital Octagon, where every spin mirrors the intensity and unpredictability of a UFC match. This month is marked for the soft launch of the first game in this exciting series, setting the stage for a global rollout come July.

What sets these upcoming UFC-themed slots apart? Games Global is pulling no punches, promising an immersive experience filled with iconic UFC themes, symbols, and the adrenaline-pumping likenesses of UFC fighters. Players can look forward to dynamic features such as Wilds and Free Spins, designed to elevate the gaming experience to new heights.

Tracey Bleczinski, UFC's Senior Vice President of Global Consumer Products, highlighted the organization's commitment to engaging fans worldwide through innovative avenues. "This partnership allows us to bring the energy of the Octagon to life in a new form, ensuring that fans and iGaming enthusiasts alike can enjoy the thrill of UFC in a whole new way," she stated.

The excitement is mutual on Games Global's side. Andy Booth, the Chief Product Officer, expressed his enthusiasm about the collaboration. "It's a significant milestone for us to partner with UFC, a brand synonymous with high-energy action that resonates with millions globally. We're eager to introduce our UFC-themed slots, which are sure to captivate and entertain," he remarked.

As the world awaits the roll-out of these games, it's clear that they will be accessible in territories where online gambling is legal, with the U.S. market including states like New Jersey, Pennsylvania, Michigan, Nevada, West Virginia, Connecticut, and Delaware eagerly anticipating their arrival.

This partnership marks a significant moment in the intersection of sports and iGaming entertainment. As Games Global and UFC prepare to unveil these unique slot games, the anticipation among fans and players is reaching fever pitch. The coming months promise to deliver an unmatched iGaming experience, merging the worlds of mixed martial arts and online slots in a spectacle never seen before.