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Online CasinoNewsICONIC21 Launches Arrow Chase, New iGaming Format

ICONIC21 Launches Arrow Chase, New iGaming Format

Last updated:13.05.2026
Jacob Mitchell
Published by:Jacob Mitchell
ICONIC21 Launches Arrow Chase, New iGaming Format image

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Key Takeaways:

  • ICONIC21 launched Arrow Chase, a new iGaming game format.
  • The game offers a continuous experience without rounds or resets.
  • Arrow Chase features instant payouts and a genuinely multiplayer design.
  • It introduces a new game category, distinct from existing formats.
  • Edvardas Sadovskis highlighted its continuous, multiplayer nature.

iGaming content provider ICONIC21 launched Arrow Chase in 2026. This new format offers a continuous experience built around an arrow endlessly moving across the screen towards multiplier blocks, establishing a game type entirely of its own.

Arrow Chase's Unique Mechanics

Arrow Chase eliminates traditional rounds, resets, and dead time, allowing players to choose when they step in and out of the experience. It provides instant payouts as players select and hit multiplier blocks. The game is genuinely multiplayer, fostering collective tension, and its visually driven design makes the action immediately clear, building on the tension and timing elements seen in online casino games.

Industry Impact and Innovation

The launch addresses a market demand for genuinely different formats, contrasting with episodic crash games and solitary RNG titles by offering continuous, multiplayer action. Edvardas Sadovskis, chief product officer at ICONIC21, stated that Arrow Chase represents a moment for the industry to reconsider what a game can be. ICONIC21, an iGaming software supplier, developed the game through active dialogue with operators on player behaviour and emerging demand, introducing a new, yet-to-be-named game category.

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