Emily Thompson

Bet365, a major player in the global online sports betting market, has announced its exit from China. The UK-based company will cease operations in the Chinese market on March 27, shifting focus to regulated markets including the US and Brazil.

The evolution of the iGaming world has been dynamic and visible. This evolution is part of the increasing demand for real-time interactive experience, replicating a real casino atmosphere. New live gaming formats—such as live betting and live-dealer casinos—are redefining player interaction and elevating user expectations.​ Our live casino insights provide comprehensive analyses and examine the progression of live gaming, focusing on emerging trends in innovation, changes in player behavior, and technological breakthroughs that are defining the future of interactive casino entertainment. These insights provide operators, suppliers, and affiliates with the understanding needed to predict market trends and capitalize on new opportunities for growth.

As the iGaming industry evolves, the boundaries between casino gaming and sports betting continue to blur. While both attract large audiences, key differences set their players apart. For instance, sports bettors place an average of 50 bets per year, whereas casino gamblers visit just 7.5 times annually. What drives this gap?

In today’s crowded online gambling landscape, standing out from the pack isn't just about having the best games or bigger bonuses. It's about building a strong, recognizable identity that resonates with players on an emotional level. Casino branding plays a crucial role in attracting and retaining loyal customers. A compelling brand not only communicates what a casino offers but also builds trust, shapes perception, and creates lasting memories.

The online casino industry is evolving rapidly, driven by technology and changing player demands. Traditional games are being transformed with innovative mechanics that enhance engagement, fairness, and interactivity. From gamification to AI-driven experiences, modern casinos offer more than just spinning reels.

The online casino industry is evolving, and sustainability is becoming a key focus. As more players seek eco-friendly entertainment, online casinos are stepping up with greener solutions. But what exactly is green gambling? How are green online casinos making a difference, and why should players care? Let’s explore the world of sustainable gambling and how the industry is embracing eco-friendly practices.

In recent years, the jackpot slots industry has shown remarkable changes in growth and innovations. These changes are mainly fueled by technological developments and have started to raise a new wave of slot players. With our trusted casino reviews and analysis, we dive deep into the most popular jackpot slot models—highlighting their standout features, mass appeal, and evolving player behaviors. Our insights help online players, industry markets, and online casino owners stay ahead of the game!

The online casino industry continues to evolve, with game developers introducing new titles that reflect changing player preferences and technological advancements. Over the past year, a range of innovative features, themes, and mechanics have emerged, shaping the direction of the market. This analysis, conducted by CasinoRank, examines trends in casino game releases between February 1, 2024, and February 1, 2025, offering insights into the most active developers, widely distributed games, peak release periods, and dominant game categories. The analysis also includes games that were introduced earlier but released widely on gambling platforms for certain countries in 2024.

Crash games have taken the iGaming world by storm, emerging as one of the fastest-growing segments in the industry. Their unique blend of fast-paced mechanics, suspenseful gameplay, and instant rewards has captivated a new generation of players, particularly younger, mobile-first audiences. As we approach 2025, crash games are no longer a niche offering but a cornerstone of modern online casinos, driving engagement and revenue across global markets.

The online casino industry is highly competitive, with constant innovation shaping the gaming experience. Every year, new table games and variations emerge, but only a few become player favorites. Understanding what makes some games more successful than others is essential for casino operators, developers, and industry experts aiming to attract and retain players. At CasinoRank, we researched what makes top online casino table games so popular. By looking at the most loved game titles, we highlight what keeps players coming back for more.

Affiliate marketing has become a cornerstone of the iGaming industry, playing a pivotal role in driving traffic and generating revenue for online casinos. By partnering with affiliate marketers, online casinos leverage specialized platforms and strategies to acquire players, grow their audience, and increase profitability. Over time, affiliate marketing in the iGaming niche has evolved, introducing innovative revenue models like CPA (Cost Per Acquisition) and revenue sharing. This dynamic approach has reshaped traditional business models, creating mutually beneficial partnerships between casinos and affiliate platforms. In this article, we’ll explore the impact of affiliate marketing on the iGaming industry, how it operates, and why it has become an indispensable strategy for modern online casinos.

Fair play is the cornerstone of trust in online gambling, ensuring that every player has an equal chance of winning and that games operate transparently. In an industry where millions of transactions take place daily, the need for oversight is critical. This is where casino software testing comes into play. Independent testing agencies serve as watchdogs, rigorously evaluating casino software to verify the fairness of games, the reliability of random number generators (RNGs), and the security of transactions. Organizations like eCOGRA, iTech Labs, and GLI have become trusted names in the industry, certifying casinos that meet the highest standards of integrity. In this article, we’ll dive into the role of these certification bodies, how they ensure fair play, and why their work is vital for creating a safe and enjoyable online gambling environment.

As we close out 2024 and begin shaping the trends for 2025, the global iGaming industry reveals a landscape defined by player preferences, technological innovations, and evolving regulatory frameworks. CasinoRank has conducted a comprehensive analysis to identify the top suppliers driving growth and innovation across five major regions: South America, North America, Africa, Europe, and Asia. This analysis not only highlights the dominance of global providers like Pragmatic Play, Evolution, Playtech, and Games Global but also underscores the crucial role of smaller regional suppliers in delivering localized content and tailored solutions.