Betsson Strengthens Latin American Presence with Partnership

Key Takeaways:

• Guerrero's role involves campaigns and branding to leverage his popularity across South America.
• Betsson reports 35% revenue growth in Latin America, driven by Peru and Argentina.
• Strategy includes acquisitions, sponsorships, and tech enhancements for sustainable expansion.

Betsson Group has appointed Peruvian football icon Paolo Guerrero as its Global Casino Ambassador, reinforcing its commitment to the Latin American market through a high-profile regional figure. Guerrero—Peru’s all-time top scorer and a household name thanks to his international club career with Bayern Munich, Hamburger SV, Corinthians, and Flamengo—will serve as the face of Betsson’s casino campaigns across South America.

Guerrero's role goes beyond mere endorsement. As a symbol of national pride and football excellence, his cultural relevance resonates deeply across Peru, Argentina, Brazil, and other LatAm nations. Betsson aims to capitalize on this connection by integrating Guerrero into multi-channel marketing campaigns that showcase its online casino products, using his popularity to drive both brand awareness and user acquisition.

This strategic move comes amid a strong performance in the region. Betsson reported a 35% year-over-year revenue growth in Latin America, reaching €84.7 million. The biggest drivers of this growth were Peru and Argentina, where Betsson has strategically invested in local software gaming providers and casino partnerships and tailored casino offerings.

Looking ahead, Betsson is setting its sights on Brazil, Latin America's largest gaming market by volume. With regulation expected to formalize soon, the company has already applied for a license, positioning itself to act swiftly upon legal clearance.

Casino remains the backbone of Betsson’s global revenue, comprising 70% of its total income. This underscores the strategic rationale for Guerrero’s appointment, as the company looks to amplify its casino brand presence in a region where sports traditionally dominate consumer attention.

By blending culturally attuned branding with robust product offerings, Betsson is poised to dominate Latin America’s evolving iGaming landscape.

Sources:

• sbcnews.co.uk/betsson-q3-latam-brazil/
• igamingexpert.com/latin-america/betsson-builds-on-casino-growth/