Pariplay Appoints New Executive to Expand Its Market Presence

Pariplay, a leading developer of online casino games and a subsidiary of NeoGames S.A., has named Ashley Bloor the new Director of Partnerships. Her appointment comes at a time when Pariplay looks to expand and cement its operations in North America (the United States and Canada) and Europe.

Bloor joins Pariplay with a wealth of experience in the gaming sector. She joins Pariplay from EveryMatrix, where she is the Head of Operations – RGS. She has over a decade of experience working with leading casino operators, including:

• bet365
• William Hill
• Gala Coral
• Gaming Innovation Group

Following her appointment as Director of Partnerships at Pariplay, Bloor has many responsibilities to fulfill. She will partner with the company's leadership team to further develop and grow the Fusion and Ignite product lines. Bloor will also manage and maintain links with Pariplay's numerous international partners, helping the company close new deals to broaden the range of its available content.

Pariplay has been on a hiring spree recently, completing several high-level appointments as it seeks to broaden its North American and European market reach. In March this year, the company announced the appointment of Dirk Camilleri as its VP of Products. Camilleri has vast experience after performing critical roles at top gaming companies like Betsson Group, Jackpot Joy Group, and Global Gaming.

During the same month, Pariplay secured the services of Alexandar Petrovich as its VP of Operations. Petrovich is an experienced executive after previously working with several high-profile iGaming companies, like Playtech and William Hill.

Commenting on her appointment, Ashley Bloor stated:

"I am excited about this new opportunity with Pariplay, a company I have followed from the side lines and been very impressed with. I look forward to building on our existing partnerships and creating new synergies as we continue on this journey."

On his part, Pariplay's Chief Commercial Officer, Enrico Bradamate, remarked:

"We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator."