SOFTSWISS Wins Si GMA Europe Award for Marketing Excellence
Best Casinos 2025
Key Takeaways:
- SOFTSWISS clinched the Best iGaming Marketing Campaign award at SiGMA Europe Awards 2025 for its "Dive In" initiative, emphasizing brand strength and partnership growth.
- The campaign, launched at ICE Barcelona 2025, positions the provider as a leader in iGaming technology amid rising competition in Europe and Africa.
- SOFTSWISS released its 2026 iGaming Trends Report, highlighting AI, cybersecurity, and emerging markets like South Africa as key drivers for operator expansion.
SOFTSWISS has solidified its position as a frontrunner in iGaming solutions by securing the Best iGaming Marketing Campaign award at the SiGMA Europe Awards 2025. The accolade recognizes the company's "Dive In" campaign, which debuted at ICE Barcelona earlier this year and employs a shark motif to symbolize precision, resilience, and collaborative advancement in the sector. This creative push not only boosted partner engagement but also reinforced SOFTSWISS's reputation for delivering cutting-edge platforms, including its Game Aggregator and Jackpot Aggregator tools that power over 1,200 brands worldwide.
The win comes at a pivotal moment for the European iGaming landscape, where operators face intensifying regulatory scrutiny and technological demands. SiGMA Europe, held in Malta, drew industry leaders to discuss sustainable growth amid a projected market expansion to €65 million in South Africa by 2028. SOFTSWISS's strategy aligns with these dynamics, focusing on data-driven insights to help operators navigate volatile regions. For instance, the campaign's interactive elements encouraged "diving in" to new opportunities, mirroring the provider's recent entry into African markets through localized product adaptations.
Beyond the award, SOFTSWISS unveiled its fourth annual 2026 iGaming Trends Report, compiled from surveys of over 1,200 stakeholders and proprietary data. The report underscores AI and machine learning's critical role, rated 8.2/10 in importance, for personalizing player experiences and enhancing cybersecurity. It also spotlights blockchain's rise for transparent transactions and the shift toward mobile-first platforms, with 5G enabling seamless live dealer integrations. Collaborations with entities like SBC, SiGMA, and BGaming enriched the analysis, providing a holistic view of how operators can leverage these trends for revenue optimization.
This development matters profoundly for the online casino industry, particularly in regulated European hubs like the Netherlands and Germany, where compliance and innovation intersect. Top software providers like SOFTSWISS are not just supplying software; they are shaping ecosystem resilience against economic pressures and player retention challenges. As affiliates and operators seek scalable solutions, the report's emphasis on emerging African opportunities signals a diversification imperative—Europe's 28% market share may hold steady, but Asia's 25% and Latin America's 18% demand agile partnerships.
For operators, the implications extend to cost efficiencies: AI-driven personalization can boost retention by 20-30%, per industry benchmarks, while robust cybersecurity mitigates breach risks that cost millions annually. SOFTSWISS's dual focus on marketing prowess and foresight equips stakeholders to thrive in a landscape where 2026 projections forecast a 10% CAGR in iGaming revenues. This award and report combo underscores a maturing sector prioritizing ethical growth over short-term gains, ensuring long-term viability for licensed platforms across the continent.
