Aristocrat Gaming, a subsidiary of Aristocrat Leisure Limited, and the National Football League (NFL), a top-tier football competition in the United States, have unveiled the initial visual elements of the upcoming NFL-themed slots, NFL Super Bowl Jackpots. This new game will launch at the beginning of the 2023 NFL season, bringing one of the most influential sports brands in the US to casino floors nationwide.
The two companies announced a multi-year slot licensing agreement in the fall of 2021. This agreement allows both entities to increase consumer involvement via a novel slot gaming experience.
Hector Fernandez, CEO of Aristocrat Gaming, expressed his excitement about the unveiling of the new NFL-licensed slot machines, saying:
“Today, we are thrilled to debut the first look of the new NFL-licensed slot machines, which will provide an innovative entertainment experience for millions of NFL fans who enjoy the fun of casino gaming. We are changing the game with this first-of-its-kind slot machine, offering fans the ability to customize the experience by selecting their favorite team in any casino they choose to play.”
Joe Ruggiero, the NFL's SVP of Consumer Products, added:
“The unveiling of the first NFL-themed slot machines represents an opportunity to bring the League closer to our fans in a new area. We have valued collaborating with Aristocrat to bring their vision and responsible gaming resources to fans during the 2023 NFL season and beyond.”
The launch of NFL Super Bowl Jackpots on the King Max cabinet is the first of many slots in the multi-year agreement with the industry's leading brand. Super Bowl Jackpots players can win a $1 million progressive jackpot and enjoy additional features such as six licensed fan-favorite stadium anthems.
Later on in the year, Aristocrat will unveil casino games such as:
Each of these slots will take inspiration from different parts of NFL gameplay, featuring customizable team options.
Aristocrat Gaming has said it's devoted to providing responsible gaming experiences through a comprehensive program emphasizing compliance and empowering players and regulated casino operators. The company also plans to invest heavily in innovation to create higher standards.
In the fall of 2023, Aristocrat Gaming will initiate a unique responsible gaming promotion and advertising effort coinciding with the release of their NFL games. The NFL has also put together a comprehensive responsible gambling campaign throughout the league.
