Strategic Alliance: 7777 Gaming Joins Forces with Scientific Games to Elevate iLottery Games

Key Takeaways

• 7777 Gaming partners with Scientific Games to distribute digital lottery games via the SG Content Hub Partner Program.
• This collaboration aims to broaden the reach of 7777 Gaming's lottery games and enhance the diversity of Scientific Games' platform offerings.
• The partnership is a significant milestone for 7777 Gaming, promising substantial expansion in the global market.
• Steve Hickson of Scientific Games and Elena Shaterova of 7777 Gaming express enthusiasm for the collaboration's potential to innovate and grow the lottery industry.

In a move that signals a significant shift in the landscape of digital lottery games, 7777 Gaming has announced a strategic partnership with Scientific Games, a titan in retail and digital lottery technology and services. This collaboration, revealed on April 24, 2024, marks a pivotal moment for both entities, promising to reshape the future of iLottery games.

By joining the SG Content Hub Partner Program, 7777 Gaming is set to catapult its engaging lottery games onto a global stage. This partnership is not just a win for 7777 Gaming; it represents a leap forward for Scientific Games too, enriching its platform with a fresh and diverse selection of titles.

The SG Content Hub Partner Program, known for its extensive catalogue of iLottery games from top-notch iGaming studios worldwide, is a treasure trove for players of every kind. Its multi-lingual game offerings make it a perfect fit for global deployment, ensuring that no market is left untapped.

Scientific Games, with its operations spanning 50 countries and powering about 150 lotteries, is a name synonymous with quality. This collaboration with 7777 Gaming is set to further cement its position as a leader in the digital lottery space.

Steve Hickson, VP of Digital Games at Scientific Games, expressed his excitement about adding 7777 Gaming to their platform. "The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers," Hickson remarked. He also highlighted the rapid development of the SG Content Hub Partner Program, which aims to provide seamless access to top-tier content in the industry.

Echoing Hickson's sentiments, Elena Shaterova, Chief Commercial Officer at 7777 Gaming, hailed the partnership as a landmark achievement. She emphasized the collaboration's role in recognizing 7777 Gaming's leadership in providing digital lottery solutions. "Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry," Shaterova concluded.

This partnership follows 7777 Gaming's recent expansion into several MGA markets, in collaboration with Condor Gaming, underscoring the company's growing influence in the global iGaming sector. As 7777 Gaming and Scientific Games embark on this journey together, the future of digital lottery games looks brighter than ever, promising innovation, growth, and an enriched gaming experience for players around the globe.