Play'n GO, the industry-leading provider of casino entertainment, has announced a partnership with Betway, a UK-based market leader in online betting and gaming. Betway customers in the United Kingdom will look forward to playing various games, including new releases and installments of established series like Sweet Alchemy, Reactoonz, and the classic Book of Dead.
Betway Group and Play'n GO consider this a great chance to strengthen their position in a crucial market. The software developer recognizes the United Kingdom as a key market, and this cooperation further demonstrates the Swedish company's dedication to the region.
Play'n GO's UK Regional Director Anna Mackney said:
"We're thrilled to partner up with Betway, who have such a positive reputation in the UK market. Both companies have a track record of success in the UK market, and we're confident that Betway's players will love our entire game catalog. Both Betway and Play'n GO are sure to prosper from this partnership, and we look forward to many years of success working together."
Betway Group CEO Anthony Werkman added:
"We're delighted to announce that Betway is partnering up with Play'n GO in the UK market. Play'n GO's flagship titles, such as Book of Dead, Reactoonz, and Legacy of Dead, are sure to be very popular with Betway customers who love exciting and innovative content.
"Betway is committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we're delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play'n Go."
After more than 15 years of supplying the best online casinos with top-quality content, Play'n GO shows no signs of slowing down, as evidenced by this agreement. It demonstrates the company's continued growth in over 25 licensed jurisdictions worldwide. Over the past few months, the company has announced several breakthroughs, including expansion into West Virginia, New Jersey, and Michigan.
Betway has also been expanding its services, and it has recently formed a partnership with the Gaming Innovation Group to promote the GiG Comply tool. The online casino also recently signed a deal with Greentube, a German-based game developer, to launch its games in Ontario, Canada.
